スウェーデンの有名な家具小売業者であるIKEAは、3D印刷技術を使用して、オランダ、スウェーデン、ドイツ、スイスの主要な技術職を埋めることを目的とした最新の採用キャンペーンを推進しています。
IKEA's latest "Taste the Future" campaign invites candidates to participate in a unique job interview and taste a plate of plant-based 3D printed Swedish meatballs, with the aim of appealing to a diverse range of digital professionals.
△ IKEA's plant-based 3D printed Swedish meatballs, the picture comes from IKEA
IKEAはまた、2025年までにすべてのレストランで50％の植物ベースの食事を提供する計画を発表しました。ただし、3D -プリントのミートボールが間もなく地元のIKEAメニューに登場するかどうかは不明です。 。
Pascal Pauwels, IKEA Group Chief Information Officer, said: "IKEA is at the beginning of a journey to embrace data and technology to become more affordable, convenient and sustainable in an omni-channel environment where those with the imagination will play an important role in exploration. So we are looking for people who want to work together to create a better everyday life, and this event is a good opportunity to start a conversation."
3Dプリントされたミートボール
IKEA's Swedish meatballs are a signature of their company's delicacy, and coupled with their reputation for 3D printing, there's a certain appeal to those less familiar with the technology that will undoubtedly interest candidates.
IKEA's recruitment campaign hopes to attract a variety of technical talent to fill the 150 positions offered across Europe. These 3D printed meatballs will be offered to selected candidates as part of IKEA's normal application and interview process.
Karen Rivoire, head of employer branding at IKEA, said: "We are looking for down-to-earth data scientists, architects of the future, web guardians, engineers and common sense creators who want to create a better everyday life for the less affluent majority."
△ 3D printed meatballs are part of IKEA's latest recruiting campaign, photo via IKEA
Speaking of the meatballs themselves, it was produced by a 3D food printer and reproduced the texture, taste and appearance of the original meatballs, but without the meat. This plant-based alternative was born out of IKEA's experimentation with new technology to make meatballs more sustainable.
Ikea is vague about the food 3D printing technology involved in making the meatballs, and it's unclear whether it leverages third-party technology and hardware or developed the technology in-house. It is considered more likely that third-party technology is used.
IKEAはすでにレストランで植物-ベースのミートボールと伝統的なミートボールを提供しており、2025年までに店舗で植物-ベースのメインミールの50％を提供することを約束しています。 3D -プリントのミートボールをレストランのメニューに載せます。
△ IKEA hopes that vegetarian 3D printing will attract the interest of a new generation of scientific and technological talents. The picture comes from IKEA
It's clear, at least for now, that 3D-printed meatballs are just a marketing gimmick for IKEA to attract the next generation of data and tech talent by getting eyeballs on this marketing campaign. What's more interesting, however, is that 3D printing technology is also booming, with mainstream brands using the technology as a hook at such events.
マーケティングキャンペーンにおける3Dプリントの主役
Examples of additive manufacturing as a new or revolutionary technology being used for marketing purposes abound, including a recent advertising video by the British Heart Foundation. The foundation is funding the development of 3D-printed hearts to save children's lives, and the technology may be one of those mentioned at the recent "This Is Science" campaign, which called for donations to "turn sci-fi into reality" ".
もちろん、このイベントの注意点は、本物の心臓を3Dプリントすることはまだ遠いことです。 現在、この分野での3D印刷の展開は、主に患者モデルと組織工学研究に限定されています。
△British Heart Foundation advertisement on the London Underground, photo by Michael Petch
Interestingly, behind the wave of 3D printing hype in 2013-2014, brands like Coca-Cola, Carolina Herrera, Louis Vuitton, Macy's, Netflix, Nike, and others adopted 3D printing in some ways as part of their omnichannel marketing strategies. The Ekocycle 3D printer, developed by Coca-Cola in 2014 in partnership with 3D Systems and musician Will.i.am, is a prime example, and 3D printers were added to Macy's back-office stores in 2015 as the retailer tries to attract The new millennial consumer demographic.
アルマーニは、Massivit 3D印刷技術を使用して、大きな屋外看板に3D構造の靴を製造し、それを看板に取り付け、2D印刷と3D印刷を組み合わせて、より優れた広告効果を形成しました。
3D印刷は、別の誇大広告の波が発生しようとしている兆候として広告キャンペーンに表示されますか？
